Digital Marketing
Digital marketing involves a range of online strategies and techniques designed to promote products, services, or brands to specific target audiences via digital platforms.
Services Offered:
Search Engine Optimization (SEO):
On-Page Optimization
Enhancing website content, meta tags, and site structure to boost search engine visibility and rankings. Performing keyword research and integrating targetedkeywords to drive organic traffic.
Off-Page Optimization
Building high-quality backlinks from authoritative websites to enhance domain authority and improve search engine rankings. Conducting outreach campaigns, guest blogging, and social bookmarking to boost websitecredibility.
Pay-Per-Click Advertising (PPC)
Google Ads (formerly AdWords)
Designing and managing PPC campaigns across Google Search and Display Networks to attract targeted traffic and increase conversions
Social Media Advertising
Executing paid ad campaigns on platforms like Facebook, Instagram, Twitter, and LinkedIn to engage specific audience segments. Targeting ads using demographics, interests, behaviors, and custom audience data.
Tools Used
Google Analytics
Google Search Console
Moz Pro
Google Ads